Wednesday, 8 April 2015

Crowdcube funded Green and Pleasant lager goes bust


Yet another Crowdcube funded business has closed its doors. Green and Pleasant run by 28 Broadwick St Ltd, has taken and spent the investment and closed.

This is what the Crowdcube site says about Green and Pleasant - under the heading ''It's looking Green and Pleasant for 2014'' -

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Plans for 2014
Fleur and Jamie are delighted at the success of the project so far and have recently recruited Hugo Scott Russell from Home House to join the team. They talk with real excitement about their strengthening relationship with Freedom Brewery who have now become stake holders in the business. Located in the Trent Valley, Freedom Brewery have set a goal to reduce their carbon footprint by 30% with plans including building an ancient reed bed filtration system and wildlife set-asides. There are also big plans afoot to help save the honeybee – hives will be installed in the set aside making honey to eventually be added to Green & Pleasant lager!
Supportive of emerging creative talent, the company is keen to shine a light on Britain’s design future and craft tradition by sponsoring emerging artists.  A project close to their hearts  ‘The New Craftsmen’ a Mayfair based business curating the very finest British traditional crafts, encouraged by Fleur is currently pitching on Crowdcube to fund their relocation to a permenant home in Mayfair. No doubt the opening night will be celebrated with Green & Pleasant beer!

Crowdfunding
Having raised their funds with Crowdcube, Fleur is a real advocate of the crowd funding industry and she regularly meets with start ups to encourage them to engage with the process. Managing numerous investors has never been an issue for the company; a conscious decision was made when the funds were raised that they would embrace the number of shareholders that the crowd funding round presented them with, considering them assets to the company and ensuring that they had a role within the company as brand ambassadors. They were also keen to ensure that all investors would be treated equally, regardless of the amount that an individual had invested, and everyone’s views are taken into consideration when decisions are made.
This ethos has worked well for the duo. A great example is the case of one investor who invested £10 and was in regular email contact with Fleur and Jamie. At this point many people could consider ongoing email communication with someone who “had only” invested £10 as a drain on resources, however, as a result of Fleur and Jamie’s respect for all their investors and listening to what they had to say, this particular investor has now invested a further £4,000 into the company, this time as a gift for family members.
Recently the company raised another £80,000 through their own investor base to put into promotion and marketing, ensuring that the company grows and continues to flourish.
We wish Green & Pleasant the best of luck for 2014 and are looking forward to sharing their success with all Crowdcube members.
For those of you who want to sample Green & Pleasant for yourselves, you can now buy it online. Go to the newly launched Freedom Brewery website.

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Yet another waste of investors' £130,000 and HMRC money. When will the FCA wake up?

This business was never going anywhere. We looked over the original business plan and having posed some questions on the Crowdcube site about its inconsistencies, we were as usual removed from the site. As a result more than 50 investors have lost all their money - not to mention the unpaid creditors and the SEIS tax scam.

As usual Crowdcube will not carry this 'funded' business on their site once they realise it has closed. They have been paid so they care not what happens afterwards.

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