Tuesday, 3 May 2016

Superjam pricing a very sticky mess.

We have been following Superjam since they raised over £300k on Crowdcube. 

Their accounts are due out by the end of this month.

Meanwhile they have a very special special offer currently on their website. Their Blueberry and Blackcurrent Jam has, according to the site, been reduced from £35.88 a jar to just £2.99.

OK so this is obviously a typo. Forgiven.

However if you click through to Ocado or Waitrose you can buy the exact same jar of jam for £1.69.

Maybe someone at Superjam needs to take at a look at their pricing policy - if they have one. This just makes them look pretty foolish.

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