Time and time again we are presented with unrealistic projections.

This business is now overfunding on Crowdcube. No names.

It aims to have a revenue of over £3m in a couple of years, starting from scratch. What would you guess the marketing spend would have to be to achieve this?

Well these guys know better - they are spending £16k to turnover £3m. What does £16k get you?

Look out you advertising agencies, your days are numbered. This is clearly a new revolution and we all need to part of it. Seriously?