Brewdog launched its own EFP V a while back. The aim was to raise £50m and the initial target was £10m. Things are a little slow.
As ever we prefix this post with the usual stuff about how brilliant Brewdog are and what a massive success their EFP campaigns have been - until now.
We have been following EFP V since 28 October. It started out strongly enough but was soon having days that fell well below the required input level to get to £10m. As of the last two weeks, the campaign has been chugging along at £40-60k per day, when it needs to be at around £100k to cross the line. If the current trend continues it will be a couple of Ms short.
So if you love Brewdog and that crazy man in the hat - get your wallets out and give him some luv. He launched a new promo for this round a few days back named Equity for Pups - apparently people like to buy their dogs shares in BD. Really?
It seems the problem maybe the low numbers of existing punks returning at the current valuation - something we wrote about a while back. The ROI rubber band has been stretched to breaking point.
Coming as this does on the back of the failure of their US punks campaign, does it signal the emptying of the well? Its a little early to call that one but its now or never for you punks and punkets - only 34 days to go with just under £3.4m left to complete.
As it is their own campaign, any shortfall will probably be called a massive success anyway. Raising £8m certainly isn't bad but its not quite Carling.