Ok so the picture is a joke - right - dont get all PC on me. The latest ECF news is that Zing Zing, the Chinese takeaway, have already, after only 2 days on Crowdcube, blasted their £500k target.
This is Zing Zing's second Cubism. They raised an astonishing £1.7m last year against a target of just £350k.
Since then the rice has taken longer to steam than they thought - even with five times the capital base. But hell, come in well under budget and you can still hike your price on the Cube and no one will bother to question it. Apparently they hadnt allowed for the fall in the £ and subsequent price hikes in their COGS. Do they know that Brexit has only just begun and has a minimum of 2 years to go, without any idea what it will look like eventually?
4 units are up and running but two are new and the other two have not reached maturity yet - so some way to go to get the recipe right. 3 new openings planned in London for 2018, with whatever recipe is on hand. Units are certainly cheaper than most to get going so that is a plus. Reviews of existing outlets are generally good but they are not sensational. Shouldn't they be?
Our guess - plenty of dilution heading the way of investors, eased by fictional growth in values. Just may get some real traction or enough to be a target for purchase. ROI, well that depends on the above - high risk but rewards are good if you like Chinese.
Whoever made up investment rules needs to rewrite them.