In what looks like a surprising result, Brewdog will now easily get to its minimum target of £10m raised in the final 4 days of the BFP5 campaign.
We say surprising as for the best part of 70 days of this 100 day campaign, it looked less and less likely that the Dogs would get over £8m, let alone £10m.
Back in October 17, there was a good steady stream of investment up around the £100k per day level. Then around the middle of November it started to slowdown and by December it was nearer to £50k than £100k per day or around half the required rate. So from 20 December, the amount still to be invested was £2.9m - around £110k per day. But the daily input was stubbornly stuck at around £50k.
By the 5 January Brewdog still required £1.8m in just just 11 days, with the trend heading the other way. But those boys just dont ever give up and since, they have raised all but £400k of that amount, with the last two days seeing £750k coming in.
This is certainly not a pattern we have seen before in any ECF campaign in 6 years. Yesterday for example saw 536 investors when the average per day has been just over 200. This campaign is run by Brewdog, not an independent platform. So how they have turned this around we will never know but it is some achievement.